Scott Shamberg, our President & CEO, was recently quoted in AdAge discussing the growing trend of brands using LinkedIn to find agency partners.
As LinkedIn continues to emerge as a go-to platform for agency searches, Scott’s insights shed light on how brands can leverage this tool to their advantage. His key takeaway? Budget transparency is a game-changer for both agencies and brands. Here’s what Scott had to say:
“If brands expect to attract the agencies that are a good fit for their specific needs, they should be willing to share at least a range.”
It’s simple yet powerful advice. By being upfront about what they’re willing to invest, brands increase their chances of attracting the right agency partner. No more vague budgets or cryptic expectations. Just honest and open communication from the get-go. This helps build a stronger foundation for collaboration and ensures that both the agency and the brand are on the same page.
Scott also pointed out that LinkedIn-based agency searches are still in the “testing phase” as marketers experiment with how best to use the platform to find their ideal agency. While some brands are embracing this new method, it’s still a work in progress.
He also stressed the importance of clarity and structure in the agency search process. As Scott explained:
“In a perfect world, we would want to see a good amount of detail on the scope, expected timing from start to finish, definition of the process…and key decision criteria.”
At Mile Marker, we know that clear communication is key. Our goal is to keep things simple, transparent, and results-driven. We work closely with our clients to ensure their media strategies deliver real, actionable results. No fluff, just impact.
Want to hear more of Scott’s thoughts?
Check out the full article in AdAgefor more insights into how LinkedIn is reshaping agency searches.
And if you’re ready to work with a media agency that values transparency, creativity, and real results, we’d love to connect. Reach out to us here!
Here’s to smarter media decisions, stronger partnerships, and growth that sticks.
