We’re beyond thrilled to congratulate our partners at Terri & Sandy and John B. Sanfilippo & Son Inc. on their three Effie Award wins for our work with Orchard Valley Harvest on the “No Nut November” campaign. It’s a huge honor to see the bold, creative campaign and media strategy recognized in such a prestigious […]

The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure like never before. That’s why we’re thrilled to share President & CEO Scott Shamberg’s “Open Letter to the Brand Marketer in a Time of Chaos,” […]

Anthony Costanzo, Chief Analytics Officer at Mile Marker, was recently featured in Digiday, offering his insights on the growing demand for real-time bidding (RTB) in the retail media space.   With retail media ad spend expected to reach a staggering $62.35 billion by 2025, marketers are increasingly seeking more control over their media buys. Traditionally, […]

Scott Shamberg, our President & CEO, was recently quoted in AdAge discussing the growing trend of brands using LinkedIn to find agency partners.   As LinkedIn continues to emerge as a go-to platform for agency searches, Scott’s insights shed light on how brands can leverage this tool to their advantage. His key takeaway? Budget transparency […]

There’s an economic downturn coming, is the ad industry about to catastrophize itself into a deeper hole than necessary? What should be on our minds during this time? Mile Marker CEO, Scott Shamberg weighs in.

Media agency Mile Marker won two new clients, Narcan Nasal Spray, an anti-opioid, owned by Emergent BioSolutions, and Earth Breeze, a laundry detergent sheet.

In early February, Cage Point and PlusMedia merged  to form independent media agency Mile Marker. 

Since then, it’s been on a roll, securing three new AOR wins after a competitive review: Bridges Consumer Healthcare LLC, Carlin Consumer Health and business insurance brand Hiscox USA.

As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price. Mile Marker CEO, Scott Shamberg weighs in.

Mile Marker, a new independent media agency, has debuted. It’s the merger of two agencies: PlusMedia and Cage Point.

By combining Cage Point’s strategic and analytical insights with PlusMedia’s expertise in audience segmentation via direct mail and insert media models, Mile Marker offers an omnichannel agency that bridges the digital and physical worlds.

Digiday has learned that PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands that are looking to grow.